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Choosing The Right Agent

The right agent for you

Don't fall into the common mistake of selecting your agent based on the selling price they have quoted you. Any body can put a high price on your property to win your business.  It is a lot easier to tell you what you want to hear to gain your business, than it is to tell you what the market evidence is indicating.

Select your agent because you feel confident they are the best person and company to handle the marketing and negotiation of your home, based on their record and reputation, their presentation and their ability to communicate with you and with buyers, not because they agreed to the highest price.

Your choice of Agent is crucial to the success of the sale of your property. The primary role of your real estate company and agent is to attract as many potential buyers to your property they can. You should make the pricing decision based on market evidence and factors affecting the current market in consultation with your agent. Incorrect pricing means you attract all the wrong type of buyers to your property.


It can be tempting to select an agent based on a discounted fee.  The saying "you get what you pay for" is quite true in real estate.  A discounted commission usually means a reduction in marketing effort somewhere.  The level of market exposure and access to a wide range of buyers should be your priority.

The more people that can be made aware of your property, the better chance of receiving an offer you can't refuse.  

Its possible a $3000 saving in commission may be a short-sighted decision, if through the efforts of quality marketing and negotiation, a higher selling price is achieved in a shorter time frame.

As a team of professional marketing and negotiation consultants, Harcourts is committed to excellence in service and results. My aim is to utilise all the Harcourts marketing resources to sell your home for the highest price, in the shortest possible time, with the least amount of disruption to you and your family.

Harcourts OH

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